ENTR.6800 From Concept to Commercialization (Formerly ENTR /64.680)

Description

This graduate-level course focuses on technology commercialization and business model planning of an early-stage or innovative business idea. In project teams, students will explore, identify, analyze and propose the path "from Idea to Market" for technology and research projects. Using real-world projects, students will engage in customer discovery, perform comprehensive competitor analyses, develop and evaluate alternative business models, and assess product launch strategies.

Course prerequisites/corequisites are determined by the faculty and approved by the curriculum committees. Students are required to fulfill these requirements prior to enrollment. For courses offered through online or GPS delivery, students are responsible for confirming with the instructor or department that all enrollment requirements have been satisfied before registering.