MKTG.7100 Seminar in Marketing and Innovation Strategy

Id: 041808 Credits: 3-3

Description

This seminar aims to build the foundation for scholarly research in marketing on strategy-related phenomena. The seminar involves in-depth discussions of seminal and cutting-edge ideas and methodologies on some important topics in marketing and innovation strategy research. Discussion topics include, but are no limited to, branding, new product/service development, and competitive dynamics.

Prerequisites

Pre-Req: Business-PhD Students only or permission of the Instructor.

View Current Offerings

Course prerequisites/corequisites are determined by the faculty and approved by the curriculum committees. Students are required to fulfill these requirements prior to enrollment. For courses offered through online or GPS delivery, students are responsible for confirming with the instructor or department that all enrollment requirements have been satisfied before registering.