MPAD.5120 Communication for Public and Non-Profit Managers

Id: 042311 Credits: 3-3

Description

This class focuses on public relations, marketing, and advertising for public service communication and public education campaigns related to nonprofit organizations and issues such as public safety, education, public health, social welfare, health, environment and community development. All nonprofit organizations at some point must be visible to the public in order to fulfill their missions; nonprofit managers must know how to promote their organizations and issues to current and potential supporters, the broader public, and the mass media. Students in this course explore the uses of traditional and nontraditional public relations tools. Topics include program and organization branding, targeting audience targeting, campaigning, preparing materials for the media, and using social media.

Prerequisites

Graduate Level.

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Course prerequisites/corequisites are determined by the faculty and approved by the curriculum committees. Students are required to fulfill these requirements prior to enrollment. For courses offered through online or GPS delivery, students are responsible for confirming with the instructor or department that all enrollment requirements have been satisfied before registering.