MUPF.3820 Marketing & Media for Performing Musicians

Id: 041328 Credits: 2-2

Description

Addresses modern media strategies utilized by performing musicians to promote music and career interests. Students will design and build a promotional website, craft a professional presence on social media, and learn techniques to advance career. Responsible online conduct is discussed and emphasized, and forward-looking online business models are analyzed.

Prerequisites

MUTH.2090 Musicianship and Analysis 4.

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Course prerequisites/corequisites are determined by the faculty and approved by the curriculum committees. Students are required to fulfill these requirements prior to enrollment. For courses offered through online or GPS delivery, students are responsible for confirming with the instructor or department that all enrollment requirements have been satisfied before registering.