ARTS.3120 Design Studio II: Research & Systems (Formerly 70.410, and ARTS.4100)

Id: 031971 Credits: 3-3

Description

Students will drive their own content creation to solve visual, conceptual and technical problems through independently and collaboratively-generated analysis, evaluation, and refinement. Through research, they will create an extensive multi-part project that addresses communication design (audience, messaging, interaction/experience) and representation of an idea across multiple elements in a system. The visual strategy should explore a brand language and design system, and be applied to print and screen-based deliverables including, but not limited to: brand identity guidelines, packaging, website/app UI, print and social media advertising, and promotional motion graphics. They will write about and document their process throughout, and present final work in a professional presentation.

Prerequisites

ARTS.2100 Design Studio I: Fundamentals, or Permission of Instructor.

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Course prerequisites/corequisites are determined by the faculty and approved by the curriculum committees. Students are required to fulfill these requirements prior to enrollment. For courses offered through online or GPS delivery, students are responsible for confirming with the instructor or department that all enrollment requirements have been satisfied before registering.