DGMD.2450 Social Media Management

Id: 042135 Credits: 3-3

Description

The course is designed to equip students with the necessary skills and strategies for content creation and management on social media. Likewise, students will explore various components of social media use including psychology, ethics, and economics behind various existing formats. The course does not aim to prepare students for specific platforms but focuses on general strategies including social responsibility, storytelling methodologies, content creation an d promotion, communication fluidity, data analytics and metrics, and understanding and growing of audiences. Through lectures, presentations, readings, formal exercises, case studies, and discussions the students will develop a solid practice in social media creation and management. Foundational skill in design are desired but not a requirement.

Prerequisites

Pre-Req: ENGL 1020 College Writing II, or permission of instructor.

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Course prerequisites/corequisites are determined by the faculty and approved by the curriculum committees. Students are required to fulfill these requirements prior to enrollment. For courses offered through online or GPS delivery, students are responsible for confirming with the instructor or department that all enrollment requirements have been satisfied before registering.