ENTR.4150 Entrepreneurial Customer Discovery

Id: 042138 Credits: 3-3

Description

This course focuses on leveraging entrepreneurial approaches such as Lean Launchpad methodology to validate and solve pressing technology commercialization processes and problems. The course provides students with an opportunity to work with interdisciplinary teams on real-world problems/projects sourced from the government, faculty research, incubators, etc. The course will offer students a rigorous exploration of the customer discovery process, including value proposition design, repeated hypothesis testing and validation with key stakeholders. By the end of the course, students will have conducted in-depth market research, fully vetted and validated a project/problem, and provided a minimum viable product concept addressing customer needs.

Prerequisites

Junior Standing or above.

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Course prerequisites/corequisites are determined by the faculty and approved by the curriculum committees. Students are required to fulfill these requirements prior to enrollment. For courses offered through online or GPS delivery, students are responsible for confirming with the instructor or department that all enrollment requirements have been satisfied before registering.