ENTR.7440 Current Topics in Innovation and Entrepreneurship (Formerly ENTR /64.744)

Id: 039133 Credits: 3-3

Description

This course examines current topics facing entrepreneurs and companies in strategic marketing of their innovative products and services. The specific issues covered include customers risk and value perceptions, buyer-seller relations, customer lifetime value, international

Prerequisites

Pre-Req: Business-PhD Students only or permission of the Instructor.

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Course prerequisites/corequisites are determined by the faculty and approved by the curriculum committees. Students are required to fulfill these requirements prior to enrollment. For courses offered through online or GPS delivery, students are responsible for confirming with the instructor or department that all enrollment requirements have been satisfied before registering.