MIST.6140 AI Driven Social Media Analytics (Formerly 63.745: Electronic Commerce. MIST 614)

Id: 036977 Credits: 3-3

Description

This course introduces the intersection of artificial intelligence and social media analytics, equipping students with the skills to extract insights from vast social media data. Topics include graph theory, social influence, community detection, information diffusion, social network analysis, sentiment analysis, and AI-driven recommendations and feature selections. Upon successful completion of this course, students will learn ho AI-powered techniques, including machine learning, natural language processing, and network analysis, are used to analyze social media interactions, detect trends, and drive decision-making, and have hands-on experience applying AI techniques to social media data, enabling them to address real-world challenges in marketing, business intelligence, and strategic decision-making.

Prerequisites

MIST.6010 or Matriculated MSBA, or GCBA, or permission of graduate business programs coordinator.

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Course prerequisites/corequisites are determined by the faculty and approved by the curriculum committees. Students are required to fulfill these requirements prior to enrollment. For courses offered through online or GPS delivery, students are responsible for confirming with the instructor or department that all enrollment requirements have been satisfied before registering.