MKTG.5010 Marketing Fundamentals (Formerly MKTG 501,62.501)

Id: 006450 Credits: 2-2

Description

Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.

Prerequisites

Matriculated MBA students, or MSEM, or MGB Certificate, or permission of graduate program coordinator.

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Course prerequisites/corequisites are determined by the faculty and approved by the curriculum committees. Students are required to fulfill these requirements prior to enrollment. For courses offered through online or GPS delivery, students are responsible for confirming with the instructor or department that all enrollment requirements have been satisfied before registering.